What Visitors Say
Really fun activity to try in London - my son aged 11 and my father (aged 80 with a mobility scooter) both really enjoyed it and the photo opportunities are awesome! I would say that they shouldnt allow so many people in for each booking - often my father could not get a good view of exhibits, as there were so many children and families that we had to queue to see the optical illusions. I do think the price was a little high also, but other than that it was a really wonderful thing to do. All but two of the exhibits are wheelchair accessable, and there are large lifts and doorways for easy access.
Not a cheap attraction, but absolutely worth it if you are able to make the time to enjoy all of the exhibits/photo ops. I visited with my partner and 11 year old niece - she absolutely loved it. Even though it was incredibly busy at Christmas in Oxford St, the place wasn’t overly busy and we didn’t feel rushed through at all. Staff were friendly and enthusiastic, and it was a perfect afternoon activity. Absolutely must buy tickets in advance if possible.
Fascinating exhibition/experience. Mind-bending visuals with the scientific view of why we see things the way we do, explained along the way. Some really fun stuff for both kids and adults. Would give five stars were it not for the inflated price.
Really great place to spend time with kids and also for adults. Awesome optical illusions and interesting facts. We spend over 1,5 hours inside taking great images and read cool facts. Great fam time.
Twist Museum is a really fun place to visit. It’s great for kids, and there are lots of interesting illusions and interactive things to try. You can spend quite a long time in there exploring and taking pictures. Definitely a good place for a family day out.
Highlights
Immersive Illusion Rooms
Full-body perception tricksWalk into rooms that make your sense of space wobble in the best way.
Main exhibition floor
Colour and Light Experiments
Colour is not as stable as you thinkYou can end up seeing colours that are not really there, depending on lighting and context.
Interactive exhibit zone
Perspective and Shape Illusions
How your brain guesses realitySimple setups that prove how easily scale and angles can lie.
Hands-on stations
Which Way Is Up
Balance and orientation get testedSome exhibits mess with your inner compass so you start doubting the obvious.
Walkthrough exhibits
Photo and Video Spots That Actually Land
Best value per minute of camera rollA lot of the experience is designed to be captured and shared.
Throughout the route
Opening Hours
Fun Facts
TWIST stands for The Way I See Things, and the experience was developed with input from artists, neuroscientists, and philosophers.
The venue is wheelchair accessible, with all 80 exhibits across one level, and entry from street level with lift access.
Typical visit time is 60 to 90 minutes once you are inside the exhibition space.
Regular hours are later on Fridays, and weekends start earlier, so it is an easy add-on before dinner or after shopping on Oxford Street.
Restrooms are available on site, including baby-changing facilities, and there are free lockers for bags and coats.
