Twist Museum

Name: Twist Museum
Address: 248 Oxford Street, London, W1C 1DH, GB
Price range: £26+
Rating: 4.6

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From £26

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Immersive Illusion Rooms

Full-body perception tricks

Walk into rooms that make your sense of space wobble in the best way.

Do a slow lap first, then redo your favourite room for the photo that looks impossible.

📍 Main exhibition floor

Colour and Light Experiments

Colour is not as stable as you think

You can end up seeing colours that are not really there, depending on lighting and context.

Compare what you see with a friend standing next to you. You will not always agree.

📍 Interactive exhibit zone

Perspective and Shape Illusions

How your brain guesses reality

Simple setups that prove how easily scale and angles can lie.

Try the same illusion from two different marked spots and watch it flip.

📍 Hands-on stations

Which Way Is Up

Balance and orientation get tested

Some exhibits mess with your inner compass so you start doubting the obvious.

Move slowly, look for the floor reference points, then do it again without cheating.

📍 Walkthrough exhibits

Photo and Video Spots That Actually Land

Best value per minute of camera roll

A lot of the experience is designed to be captured and shared.

Use 0.5x lens for rooms, 1x for face-level illusions, and short clips for the reveal.

📍 Throughout the route

Opening Hours

Sunday: 10:00 – 19:00

Monday: 11:00 – 19:30

Tuesday: 11:00 – 19:30

Wednesday: 11:00 – 19:30

Thursday: 11:00 – 19:30

Friday: 11:00 – 21:00

Saturday: 10:00 – 21:00

Twist Museum is a compact, high-energy illusion space on Oxford Street that turns perception into play. You move through hands-on exhibits that mess with colour, perspective, sound, and even your sense of balance, with lots of photo moments that actually work in real life. It is less about reading and more about doing: touch, test, step in, and watch your brain argue with your eyes. Plan 60 to 90 minutes, book a timed slot, and go in with a phone battery that is not fighting for its life.

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🌐 Website Google Maps

🤓 Fun Facts

TWIST stands for The Way I See Things, and the experience was developed with input from artists, neuroscientists, and philosophers.

The venue is wheelchair accessible, with all 80 exhibits across one level, and entry from street level with lift access.

Typical visit time is 60 to 90 minutes once you are inside the exhibition space.

Regular hours are later on Fridays, and weekends start earlier, so it is an easy add-on before dinner or after shopping on Oxford Street.

Restrooms are available on site, including baby-changing facilities, and there are free lockers for bags and coats.

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