Museum of Brands
⭐ Highligts
Time Tunnel
Decades at walking speedShelf by shelf you watch typography, materials and mascots evolve—and values with them.
📍 Main circuit
Wartime Shelves
Design under rationingPlain wrappers, thrift tips, recycled tins—packaging learns austerity.
📍 1940s section
Colour Boom
Printing tech meets pop cultureFluoro inks, swinging mascots and supermarket aisles as theatres of persuasion.
📍 1960s–70s run
Green & Clean
Eco claims and ‘healthy’ halosCompostable packs, ‘plant-based’ badges—virtue goes mainstream on the shelf.
📍 2000s–today
Opening Hours
🤓 Fun Facts
Founder Robert Opie began the collection at 16 with a saved sweet wrapper—one teenager’s keepsake became a national archive of everyday design.
The museum’s ‘Time Tunnel’ layout makes advertising history legible without a lecture—you feel inflation, new materials and social change just by walking.
Original wartime packs show how brands adapted—less ink, fewer metals, smaller sizes—decisions driven by government controls and supply shocks.
