Abba Arena
Upcoming Performances
Now Playing: ABBA Voyage
Digital ABBA avatars perform the band's biggest hits with a live band in a purpose-built concert arena experience.
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What Visitors Say
Unbelievable! At most times, it really does felt like they were performing, in youthful glow! It's a can't miss night if you're an ABBA fan and you happen to be here in London. There are no bad seats. All seats are good, better, or best. We were in Section F, Row K on a full booked Friday night and everyone around enjoyed the show. There are maybe only 2 or 3 songs that I am not familiar with, probably from their newest album. Expect that most of the seated crowd are fans since their young years but they stand and dance during the concert. The dance floor audience have the younger crowd. Would I recommend someone to go to London just for this? Probably not, only because it's a show that will be there for decades and even improving every year - so just go when you can. They will always be performing weekends of every year.
Superb. Awesome. Amazing. I don't even like Abba, I took my wife as a wedding anniversary surprise and a well done for getting over cancer. Superb sound, lighting, live band, layout and staff made it a wonderful evening. Oh, the food and drinks are reasonably priced too!!
We had accessible tickets and found the whole experience really good. From disabled parking to the seats location. My daughter had a wheelchair space, I sat in the seat next to her. We had good unobstructed view. The staff was lovely and very helpful. You have to email them prior the event to book disabled parking spot. We forgot to do it and emailed just hours before and thankfully got reply just as we were leaving the house that they have added the parking to our tickets. Amazing! We really enjoyed it. Just a warning: it is very loud, so if you are sensitive. I would advise to have ear defenders just in case. And a lot of very bright and flashing lights, if you are sensitive. We have no problems with these things and found the experience quite trippy ))) There was a free water refill station which was great 👍
It was a good experience. Good show, nice venue. The show starts with lesser known songs, so for me that was a bit of a bummer. But the whole crowd got wild with the populair songs, very good vibe. But to be completely honest, I thought the avatars looked a bit like sims when they were on the big screens. No pictures of that because you can't take any pictures during the show. Also a little side note, the drinks are very expensive 😅
This show was next-gen - super cool technology and a proper vibe. You cannot record or take photos of the show at all but I have a couple taken from the programme attached. Really immersive experience and I enjoyed attending with all the women in my family ranging from 20s up to 80s - we all had a great time! Easy to find from the nearest Tube station. Gift shop is across the road with plenty to buy. Food/drinks on site is also reasonable but there are not many places to sit at all, so bear this in mind.
About Abba Arena
ABBA Voyage is the first permanent virtual concert residency of its kind in the world, attracting hundreds of thousands of visitors since opening in 2022.
Venue Tips
✨ Best For
Fans of ABBA, concerts, immersive experiences, birthdays, celebrations and anyone wanting a high-energy night in East London.
💺 Best Seats
Dance Floor for the most excitement and proximity; seated Stalls for comfort and clear views; Dance Booths are ideal for groups with private space.
⚠️ Seats to Avoid
No bad views, but the furthest back rows feel more distant. If you prefer sitting, avoid Dance Floor — it’s standing only and energetic.
Things to Know Before You Go
Which seats are worth prioritising at Abba Arena?
Dance Floor for the most excitement and proximity; seated Stalls for comfort and clear views; Dance Booths are ideal for groups with private space. For a safer booking, also note: No bad views, but the furthest back rows feel more distant. If you prefer sitting, avoid Dance Floor — it’s standing only and energetic. Use that as editorial guidance rather than a guarantee; always check the live seating plan and any seat notes before paying.
Is Abba Arena a good venue for seeing Abba Voyage?
Yes, if you book with the production's scale in mind. Abba Voyage is currently listed at Abba Arena, so choose seats that suit this staging rather than simply buying the cheapest available ticket. For a first visit, a central view is the least risky option.
What kind of night out does Abba Arena suit best?
Abba Arena works best for Fans of ABBA, concerts, immersive experiences, birthdays, celebrations and anyone wanting a high-energy night in East London. The right choice depends less on dress code and more on matching the room to the production: intimate plays reward proximity, while spectacle-led musicals usually benefit from a more centred overview.
What should I know about access before booking Abba Arena?
Check the venue's official access page or box office before booking wheelchair spaces, transfer seats, step-free routes, companion seats or assisted performances. London venues vary sharply by level, and the most comfortable choice is often a specific access seat rather than a general price band.
How early should I arrive at Abba Arena?
Aim to be at the doors around half an hour before the performance, and earlier if you need access support, cloakroom time, box-office collection or a quiet drink. For older West End buildings, late arrival can mean stairs, narrow foyers and a less relaxed start.
What is the easiest way to reach Abba Arena?
Pudding Mill Lane is the key station for ABBA Arena; Stratford is the main interchange if you want more rail and Tube options. The venue address in our data is Pudding Mill Lane, London.. For weekend visits, check engineering works and leave a little extra time around the West End and major transport hubs.
Where is the ABBA Arena located?
In Queen Elizabeth Olympic Park, next to Pudding Mill Lane.
Which stations are closest?
Pudding Mill Lane is 1 minute away (DLR). Stratford is a 15-minute walk or one stop on the DLR.
How early should I arrive?
Arrive 30–40 minutes early to enjoy the atmosphere, bars and pre-show lighting.
Is there a dress code?
No — many guests wear casual clothes or ABBA-inspired disco outfits with sequins and flares.
Is the venue accessible?
Yes. Step-free access, wheelchair spaces, hearing loops, quiet areas and assistance available.
Are food and drinks available?
Yes — several bars and food outlets operate before the show and during intervals.
Is there security?
Yes — bag checks, safety staff and clear signage throughout the arena.
🤓 Fun Facts
Built exclusively for ABBA Voyage in under one year.
The digital 'ABBAtars' were created with Industrial Light & Magic, founded by George Lucas.
The arena is a demountable structure — it can be dismantled and moved.
The Dance Floor puts guests closest to the action, like a real concert.
Over 1,000 moving lights are used in the 360-degree show design.
Nearby Places
Venue Location
Nearest Tube Stations
- Bromley-by-Bow District, Hammersmith & City Zones 2–3 0.91 km
- Bow Road District, Hammersmith & City Zone 2 1.04 km
- Stratford Jubilee, Central Zones 2–3 1.21 km