Abba Arena
Now Playing: Abba Voyage
Digital ABBA avatars perform the band's biggest hits with a live band in a purpose-built concert arena experience.
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What Visitors Say
Amazing show. Great fun and well worth going just to see the spectacle. ABBA fans will love it. I was concerned it would be a bit creepy with the holograms but actually hard to believe it wasnt the real four of them on stage. Staging, lighting, etc incredible.
Very easy to get to from the tube. My daughter and I spent a lot of time before the show at the Westfield large mall which is walkable. It’s a great venue and the show is amazing. My old compliant would be the drinks are really expensive but it was expected.
Even if you aren't a huge ABBA fan, it's a very good experience and one that I would highly recommend. The way they do it all is brilliant and the band were superb. It's definitely something everything should tick off their checklist. The staff who work at the arena were absolutely amazing. I cannot sing their praises enough. I went with my Nan who has accessibility issues and the staff were absolutely amazing and really helpful. We had Leo personally look after us and I don't think we could have asked for a better person to do so. Our original tickets were separated by a couple of seats (we were a group of 4) and we asked if we could sit with each other. He said he'd ask the other people. He came back to us and said that it would be difficult for them to move so he upgraded us to the dancing booth at no extra cost! He chauffeured us there and collected us at the end of the show. He was ever so kind. If you read this Leo, you should be proud of yourself mate. You're an absolute diamond of a person! When we left the Arena by car, the people who were managing it stopped the other cars to let us go. It's simple acts like this that are greatly appreciated and it just shows that the people who work here care greatly about the people who go to watch and want them to make sure they have a good time. I'd give it 10 stars if I could. It's so worth it!
Enjoyed the show but it was very short. Started with two lesser known songs which dampened the excitement. Would have loved to have seen some clips from live concerts throughout the show and this would have made the show a bit longer, not the cartoon that was shown. No photos during the show. Outside & inside the Arena very well organised. Could have been far more exciting than what it was. Serious revamp needed. Get the crowd going from the very first song!!!
For my dads birthday Treated him to the abba show as he mentioned he’d like To go As a man that doesn’t ask for much I knew it was a must and only heard good things about I ordered outfits to deck us out and look the part , stayed not far from the arena And well worth the trip to London I’m not particularly an ‘abba fan’ but this swayed me and you don’t have to be , the experience entices you with incredible frantically it’s scarily good Lucky with our seats E2 , E3 and E4 ! No matter where you are get the same viewing and can boogie in this area too and accessible Everyone in the moment thanks to the banning of photography keeps the show magic , not know what to expect and watch it with your eyes and not a screen Have food , drink and merchandise onsite Whatever your age give it a go Sing along and see what it’s about Like seeing future , past and present all in one
About Abba Arena
ABBA Voyage is the first permanent virtual concert residency of its kind in the world, attracting hundreds of thousands of visitors since opening in 2022.
Venue Tips
✨ Best For
Fans of ABBA, concerts, immersive experiences, birthdays, celebrations and anyone wanting a high-energy night in East London.
💺 Best Seats
Dance Floor for the most excitement and proximity; seated Stalls for comfort and clear views; Dance Booths are ideal for groups with private space.
⚠️ Seats to Avoid
No bad views, but the furthest back rows feel more distant. If you prefer sitting, avoid Dance Floor — it’s standing only and energetic.
Things to Know Before You Go
Which seats are worth prioritising at Abba Arena?
Dance Floor for the most excitement and proximity; seated Stalls for comfort and clear views; Dance Booths are ideal for groups with private space. For a safer booking, also note: No bad views, but the furthest back rows feel more distant. If you prefer sitting, avoid Dance Floor — it’s standing only and energetic. Use that as editorial guidance rather than a guarantee; always check the live seating plan and any seat notes before paying.
Is Abba Arena a good venue for seeing Abba Voyage?
Yes, if you book with the production's scale in mind. Abba Voyage is currently listed at Abba Arena, so choose seats that suit this staging rather than simply buying the cheapest available ticket. For a first visit, a central view is the least risky option.
What kind of night out does Abba Arena suit best?
Abba Arena works best for Fans of ABBA, concerts, immersive experiences, birthdays, celebrations and anyone wanting a high-energy night in East London. The right choice depends less on dress code and more on matching the room to the production: intimate plays reward proximity, while spectacle-led musicals usually benefit from a more centred overview.
What should I know about access before booking Abba Arena?
Check the venue's official access page or box office before booking wheelchair spaces, transfer seats, step-free routes, companion seats or assisted performances. London venues vary sharply by level, and the most comfortable choice is often a specific access seat rather than a general price band.
How early should I arrive at Abba Arena?
Aim to be at the doors around half an hour before the performance, and earlier if you need access support, cloakroom time, box-office collection or a quiet drink. For older West End buildings, late arrival can mean stairs, narrow foyers and a less relaxed start.
What is the easiest way to reach Abba Arena?
Pudding Mill Lane is the key station for ABBA Arena; Stratford is the main interchange if you want more rail and Tube options. The venue address in our data is Pudding Mill Lane, London.. For weekend visits, check engineering works and leave a little extra time around the West End and major transport hubs.
Where is the ABBA Arena located?
In Queen Elizabeth Olympic Park, next to Pudding Mill Lane.
Which stations are closest?
Pudding Mill Lane is 1 minute away (DLR). Stratford is a 15-minute walk or one stop on the DLR.
How early should I arrive?
Arrive 30–40 minutes early to enjoy the atmosphere, bars and pre-show lighting.
Is there a dress code?
No — many guests wear casual clothes or ABBA-inspired disco outfits with sequins and flares.
Is the venue accessible?
Yes. Step-free access, wheelchair spaces, hearing loops, quiet areas and assistance available.
Are food and drinks available?
Yes — several bars and food outlets operate before the show and during intervals.
Is there security?
Yes — bag checks, safety staff and clear signage throughout the arena.
🤓 Fun Facts
Built exclusively for ABBA Voyage in under one year.
The digital 'ABBAtars' were created with Industrial Light & Magic, founded by George Lucas.
The arena is a demountable structure — it can be dismantled and moved.
The Dance Floor puts guests closest to the action, like a real concert.
Over 1,000 moving lights are used in the 360-degree show design.
Nearby Places
Venue Location
Nearest Tube Stations
- Bromley-by-Bow District, Hammersmith & City Zones 2–3 0.91 km
- Bow Road District, Hammersmith & City Zone 2 1.04 km
- Stratford Jubilee, Central Zones 2–3 1.21 km