Apollo Victoria Theatre

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About Apollo Victoria Theatre

Apollo Victoria Theatre is a striking Art Deco landmark opposite Victoria Station, famous for its vast auditorium and dazzling lighting. Opened in 1930 and later converted from cinema to live theatre, it is now best known as the home of Wicked, offering spectacular staging and family-friendly musical magic.

🏆 Notable Record

Starlight Express ran for 18 years — one of the longest-running West End productions in the same venue, before Wicked took over in 2006 and continues to run.

Venue Tips

✨ Best For

Blockbuster musicals, family outings, fans of Wicked, large groups and anyone visiting Victoria Station and Buckingham Palace nearby.

💺 Best Seats

Stalls for immersive sound and close connection to the stage; Dress Circle front rows for panoramic views of choreography; central seats offer the best balance.

⚠️ Seats to Avoid

Avoid far-side Dress Circle for angled views, and back rows if you prefer detail. Some seats under the balcony feel more enclosed.

Things to Know Before You Go

Where is the Apollo Victoria Theatre located?

Directly opposite London Victoria Station, on Wilton Road.

Which Tube stations are closest?

Victoria Station is 1 minute away (Victoria, District, Circle lines).

Which train station is nearest?

London Victoria Railway Station is across the street.

How early should I arrive?

30 minutes before the show to pass security and explore the foyer.

Is there a dress code?

No strict dress code — smart-casual or comfortable clothes are typical.

Is the theatre wheelchair accessible?

Yes. Step-free access, dedicated wheelchair spaces and accessible toilets.

Can I bring children?

Yes. Wicked is recommended for ages 7+ and popular with families.

Are photos allowed?

Foyer photos are fine. No photography or video during the performance.

🤓 Fun Facts

Originally opened in 1930 as the New Victoria Cinema.

Once screened early BBC broadcasts and hosted variety shows.

Starlight Express ran here for 18 years with a racetrack through the audience.

The auditorium lighting was the first in the West End to be fully LED.

Two façades — on Wilton Road and Vauxhall Bridge Road — make the building instantly recognisable.

Venue Location

Nearest Tube Stations

Victoria District, Circle, Victoria Zone 1 0.09 km
St. James's Park District, Circle Zone 1 0.76 km
Pimlico Victoria Zone 1 0.94 km